الأقسام الفرعية
The Strategic Planning for IT Dep. course is a training program that aims to develop participants' skills in developing effective IT management strategies aligned with the organization's overall business objectives. The course covers the concepts of strategic planning in IT and identifies the vital role of IT in supporting and achieving organizational goals. It will focus on analyzing the organization's internal and external environment, identifying technology priorities, and aligning IT strategies with the overall business strategy. The course also covers managing IT resources, identifying future challenges, and evaluating technological opportunities to expand the scope of innovation within organizations. Participants will learn how to analyze IT infrastructure needs, select appropriate technology solutions, and develop long-term plans to improve information systems performance. The course includes case studies and applied projects to enhance practical understanding. It also aims to develop skills in defining performance measures, improving operational efficiency, and ensuring the sustainability of digital transformation. The course is targeted at IT managers, IT consultants, and executive leaders who seek to achieve excellence in IT management and ensure its alignment with the organization's strategic objectives.
دورة إتقان منصة Google Ads الإعلانية
تعد Google Ads من أقوى الأدوات التسويقية لزيادة الظهور على محركات البحث وتحقيق أعلى معدلات التحويل. تهدف هذه الدورة إلى تمكين المشاركين من إتقان جميع جوانب منصة Google Ads، بدءًا من إنشاء الحملات الإعلانية حتى تحسين الأداء وتحقيق أقصى عائد على الاستثمار (ROI).
سيتم التركيز على إعداد الحملات بأنواعها المختلفة، مثل إعلانات البحث، الشبكة الإعلانية، الفيديو (YouTube Ads)، التسوّق، والتطبيقات. كما سيتعلم المشاركون كيفية اختيار الكلمات المفتاحية المناسبة، تحسين جودة الإعلانات (Ad Rank)، وتقليل تكلفة النقرة (CPC) دون التأثير على النتائج.
تتضمن الدورة أيضًا تحليل بيانات الحملات باستخدام Google Analytics، إعداد تتبع التحويلات، تقنيات إعادة الاستهداف (Retargeting)، واختبار A/B لتحسين الأداء.
هذه الدورة موجهة إلى المسوقين الرقميين، أصحاب الأعمال، ومديري الحملات الإعلانية الذين يسعون إلى تحقيق نتائج ملموسة وزيادة كفاءة حملاتهم الإعلانية عبر Google Ads.
The Legal Procedures for Food Violations Control Course is an integrated training program that aims to provide participants with the legal and procedural knowledge necessary to monitor and control violations in the food sector in accordance with international legislation and standards such as ISO 22000, the HACCP system, and local and international food safety laws. The course covers food legislation concepts and the most important laws regulating food safety, including regulations for health inspection, procedures for controlling violations, and mechanisms for imposing penalties. Emphasis will be placed on the legal procedures followed when food violations are detected, such as conducting inspections, collecting evidence, documenting violations, and analyzing laboratory test reports to ensure appropriate penalties are applied and consumers are protected. The course also covers law enforcement mechanisms, including procedures for monitoring food establishments, the role of regulatory authorities, and how to handle food fraud cases and withdraw violating products from the market. Participants will learn how to prepare legal reports, deal with violators, and implement legal follow-up procedures for food violations to ensure compliance with safety and quality standards. The course includes practical case studies that illustrate how legal procedures for controlling food violations are applied in real-world settings. The course aims to enable participants to enhance food control, ensure legal compliance, and protect public health. The course is aimed at food safety inspectors, control and inspection officers, legal departments in regulatory bodies, and quality managers in the food sector who seek to achieve compliance with food laws and enhance food safety in establishments.
The Asset Performance Management course is a training program that aims to enhance participants' skills in managing and monitoring asset performance to maximize asset value. The course covers asset management concepts, developing maintenance strategies, and analyzing the factors that affect asset efficiency across all lifecycles. Emphasis will be placed on asset performance optimization techniques, risk assessment strategies, and performance measurement tools to ensure stable, long-term returns. The course also covers performance data analysis, the use of advanced technology in asset management, and the application of preventive and predictive maintenance strategies. Participants will learn how to optimize asset allocation, reduce operating costs, and extend asset life through effective maintenance techniques. The course includes applied projects and practical case studies to enhance practical understanding. It also aims to develop skills in predicting potential failures and analyzing the results to guide strategic decisions. The course is targeted at maintenance managers, financial analysts, and asset managers seeking to achieve operational efficiency and maximize asset returns.
The ISO 22301 Business Continuity Management course is a training program that aims to introduce participants to the concept of business continuity management and how to apply the ISO 22301 standard to ensure the continuity of an organization's critical operations in the face of unexpected crises and risks. The course covers the basic requirements for business continuity management according to ISO 22301, including risk identification, business impact analysis, and developing effective continuity strategies. It will focus on how to create and implement a business continuity plan, including the assessment and analysis of potential crises, how to prioritize critical businesses, and how to design the procedures necessary to restore operations quickly and efficiently. The course also includes business continuity management tools and techniques, such as simulation tests and crisis response drills, to ensure the organization's preparedness in emergency situations. Participants will learn how to conduct periodic audits and assessments to ensure the effectiveness of the business continuity plan, as well as how to achieve full compliance with ISO 22301 requirements. The course includes practical case studies that demonstrate how ISO 22301 is applied in organizations to improve crisis management and business continuity on a sustainable basis. The course aims to enable participants to develop and implement effective business continuity management systems in accordance with international standards. The course is aimed at executives, crisis management teams, and operations managers who seek to ensure business continuity and effective crisis response in accordance with the ISO 22301 standard.
دورة إدارة الأداء: الأهداف والتقييم والمكافآت هي برنامج تدريبي متخصص يهدف إلى تزويد المشاركين بالمهارات والمعرفة اللازمة لتنفيذ استراتيجيات فعّالة لإدارة الأداء داخل المؤسسات. تركز الدورة على تحديد الأهداف، تطوير آليات التقييم، وتنفيذ نظم المكافآت بما يساهم في تحسين الأداء الفردي والجماعي وتحقيق أهداف المنظمة.
تبدأ الدورة بالتعرف على أساسيات تحديد الأهداف، وكيفية وضع أهداف قابلة للقياس والتقييم باستخدام منهجيات SMART، التي تساعد في توجيه الجهود نحو تحقيق أهداف المنظمة بكفاءة. كما تركز الدورة على عملية التقييم التي تتضمن تحديد مؤشرات الأداء الرئيسية (KPIs) لتقييم أداء الموظفين بموضوعية وشفافية.
ستتناول الدورة أيضًا استراتيجيات المكافآت والتقدير التي تشجع على تحسين الأداء، حيث سيتم دراسة أفضل الممارسات في تصميم برامج المكافآت المالية وغير المالية، مثل الجوائز والتقدير العلني والفرص للتطوير المهني. كما سيتم التركيز على كيفية ربط المكافآت بالأداء الفردي والجماعي لضمان تحسين نتائج العمل.
ستتضمن الدورة أيضًا مناقشة آليات التغذية الراجعة وكيفية تقديم تقييمات أداء فعّالة ومثمرة، بالإضافة إلى كيفية التعامل مع الأداء الضعيف، وتقديم الدعم اللازم لتحسينه من خلال خطط تطوير فردية. كما سيتم بحث دور التواصل الفعّال في عملية التقييم والمكافآت لتحقيق التوازن بين متطلبات المنظمة واحتياجات الموظفين.
تهدف الدورة إلى تمكين المشاركين من تطوير نظم فعّالة لإدارة الأداء تساعد في تحفيز الموظفين، تحسين نتائج العمل، وتعزيز بيئة العمل من خلال التقييم الموضوعي والعادل والمكافآت المناسبة. تستهدف الدورة مديري الموارد البشرية، مديري الفرق، المسؤولين عن التقييم والمكافآت، ومديري الأداء الذين يسعون إلى تحسين طرق إدارة الأداء في مؤسساتهم وتحقيق نتائج أفضل على جميع المستويات.
دورة إدارة الابتكار ISO 56002 هي برنامج تدريبي يهدف إلى تطوير مهارات المشاركين في إدارة وتنفيذ استراتيجيات الابتكار داخل المنظمات باستخدام معيار ISO 56002 الذي يحدد أفضل الممارسات في مجال إدارة الابتكار. تتناول الدورة المفاهيم الأساسية لإدارة الابتكار، وأهمية تطوير ثقافة الابتكار داخل المؤسسات لضمان تحقيق نتائج ملموسة. سيتم التركيز على تطوير أطر العمل والتوجهات الاستراتيجية التي تساعد في تعزيز الابتكار في المنتجات والخدمات والعمليات. كما تشمل الدورة إدارة عملية الابتكار بشكل شامل، من البحث والتطوير إلى تنفيذ الحلول المبتكرة، مع التركيز على تحليل الأسواق، تحسين العمليات، وتحديد الفرص التكنولوجية التي يمكن أن تدعم الابتكار المستدام. سيتعلم المشاركون كيفية إنشاء بيئات تشجع على التفكير الإبداعي والتجريب، وكذلك مراقبة وتقييم نتائج الابتكار باستخدام أدوات قياس الأداء. تتضمن الدورة دراسات حالة عملية وأدوات تطبيقية لتعزيز الفهم العملي لتطبيقات الابتكار في المنظمات. كما تهدف إلى تطوير مهارات القيادة في إدارة وتوجيه عمليات الابتكار المؤسسي بما يتماشى مع معيار ISO 56002. تستهدف الدورة المديرين، قادة الفرق، وأخصائيي الابتكار الذين يسعون إلى تحقيق نتائج مبتكرة ومستدامة في مؤسساتهم.
The Innovation Management for Enhancing Organizational Excellence course is a training program that aims to provide participants with the knowledge and skills necessary to manage innovation within organizations to achieve organizational excellence. The course covers the basic concepts of innovation and innovation management tools and techniques that help organizations achieve a sustainable competitive advantage. It will focus on innovation strategies, including organizational creativity, new product and service development, and continuous improvement across various aspects of organizational operations. The course also covers managing the innovation process from ideation to implementation and how to motivate teams to deliver innovative solutions in dynamic work environments. Participants will learn how to apply techniques such as design thinking and open innovation to enhance the ability to produce innovative solutions and keep pace with rapid market changes. The course includes practical case studies that illustrate how innovation management is applied in various industries, highlighting best practices for achieving effective organizational innovation. The course aims to enable participants to manage innovation strategically to enhance efficiency, competitiveness, and sustainability of organizational performance. The course is targeted at executives, team leaders, and project managers seeking to implement innovation strategies within their organizations to achieve organizational excellence.
The Compliance Management and Terrorist Financing and Money Laundering course aims to introduce participants to the importance of complying with laws and regulations related to combating money laundering and terrorist financing, and how to develop effective systems to detect these activities in financial and non-financial institutions. The course focuses on legal and technical strategies that help combat these criminal activities and ensure compliance with international standards such as FATF regulations.
Participants will learn how to identify suspicious activities that may be linked to money laundering and terrorist financing, and how to apply appropriate investigative and oversight procedures to various types of financial transactions. They will also be trained on effective compliance strategies and how to use advanced technological tools to detect such activities.
The course includes practical training on how to develop compliance policies within organizations, as well as the use of modern detection and investigation techniques such as data analytics and artificial intelligence. It will also focus on international best practices to ensure robust systems detect attempts to launder money or finance terrorism.
The course aims to enable participants to develop robust compliance strategies that help effectively combat money laundering and terrorist financing, while ensuring compliance with international standards. The course is aimed at legal advisors, compliance managers, financial sector professionals, and auditors.
The Modern Collections Management course aims to provide participants with the latest methods and techniques for managing collections efficiently, ensuring improved cash flow and reducing bad debts. The course focuses on strategies for dealing with delinquent customers, effective negotiation, and developing flexible collection plans tailored to the nature of various businesses.
Participants will learn best practices in credit assessment and design effective collection policies based on financial analysis and customer credit behavior. The use of technology in collections, such as smart systems for tracking payments and automating collection processes, will also be discussed.
The course also covers the legal aspects of debt collection management, such as laws governing debt, litigation procedures, and amicable settlements. Real-life case studies will be reviewed to analyze various scenarios and enhance participants' skills in dealing with the challenges associated with debt collection.
The course is designed for accountants, credit managers, collection teams, and financial officers who wish to enhance their collection management skills using the latest tools and strategies.
The Cash Flow Management course aims to provide participants with the skills necessary to analyze, plan, and manage cash flows to ensure liquidity stability and financial sustainability in organizations.
The course will focus on cash management principles, preparing cash forecasts, and analyzing inflows and outflows to ensure sufficient liquidity is available to cover financial obligations. It will also cover best practices for reducing cash gaps, improving collection and payment cycles, and effectively managing financing needs.
The course includes the application of modern financial tools such as financial analysis using Excel, financial modeling, and the use of key financial performance indicators (KPIs) to evaluate and improve cash flows.
Practical case studies will be presented to help participants apply the strategies in real business environments, enhancing their ability to make informed financial decisions and reduce the risk of liquidity shortages.
The course is intended for financial managers, accountants, treasury managers, and business owners seeking to enhance their ability to efficiently manage cash flows and achieve financial stability.
The Corporate Change Management course focuses on developing effective strategies for leading organizational change and achieving organizational transformation smoothly and efficiently.
The course discusses the concepts of institutional change and its importance in improving performance and adapting to modern variables.
Covers change management tools and models such as the Kotter Model, ADKAR, and agile change methodologies to ensure successful implementation.
Enhance leadership and communication skills to support organizational teams during periods of change and reduce internal resistance.
Provides strategies for evaluating the impact of change and measuring its success through key performance indicators (KPIs).
The course includes practical exercises and case studies that help participants develop effective change management plans in their organizations.
Intended for managers, leaders, organizational development officers, and change consultants seeking to achieve sustainable and successful transformation.
The Total Quality Management (TQM) course in the food industry is an integrated training program that aims to introduce participants to the concepts and tools of Total Quality Management (TQM) in the food sector to ensure the highest levels of quality and food safety. The course covers the fundamentals of TQM, including strategic planning, process improvement, and developing a quality culture within food establishments. It will emphasize best practices in implementing a TQM system, such as customer focus, continuous performance evaluation, and accurate quality measurement throughout all stages of food production. The course covers quality control techniques, risk analysis, and food safety assurance according to standards such as ISO 22000 and HACCP, in addition to promoting innovation and improving efficiency in production processes. Participants will learn how to address common quality issues in the food industry, such as contamination, food loss, and manufacturing errors, as well as develop mechanisms to reduce loss and achieve sustainable quality. The course includes practical case studies to illustrate how to apply TQM principles in various production environments such as food factories, laboratories, and warehouses. The course aims to enable participants to improve processes, reduce costs, and enhance customer satisfaction in the food industry. The course is aimed at quality managers, production managers, food safety inspectors, and food industry professionals seeking to achieve sustainable improvements in the quality of their products.
The Occupational Safety and Health Management Course according to International Quality Standards is a specialized training program that aims to introduce participants to how to implement occupational safety and health practices in accordance with the latest international quality standards. The course focuses on strategies and procedures that contribute to achieving a safe work environment and reducing occupational risks in various industrial and commercial sectors, with an emphasis on compliance with occupational safety and health standards such as ISO 45001 and OHSAS 18001.
Participants will be trained in managing health and safety risks by assessing risks and identifying effective mitigation solutions. The course will also focus on incident analysis and reducing workplace accidents and injuries. The course covers global best practices in implementing safety programs, such as preventative techniques and emergency systems, as well as crisis response planning and incident investigation procedures.
The course also covers international legislation and standards governing occupational health and safety, such as OSHA standards and European directives, and how to adhere to these standards within organizations to ensure the highest levels of quality in the workplace. Strategies for continuous improvement in safety through the application of total quality management practices such as TQM and quality control will also be discussed.
The course aims to enable participants to develop and implement effective occupational safety and health programs, helping reduce the costs associated with accidents and injuries and achieving compliance with global standards. The course is aimed at health and safety officials in organizations, as well as safety managers, safety consultants, and supervisors in companies seeking to achieve a safe and sustainable work environment.
دورة إدارة العلاقات العامة في أوقات الأزمات وحماية السمعة
دورة إدارة العلاقات العامة في أوقات الأزمات وحماية السمعة هي برنامج تدريبي متخصص يهدف إلى تجهيز المشاركين بالمعرفة والمهارات اللازمة لإدارة السمعة وحمايتها في الأوقات الحرجة. تركز الدورة على استراتيجيات إدارة الأزمات وكيفية التعامل مع المواقف الطارئة التي قد تؤثر سلبًا على سمعة المنظمة.
سيتم تدريب المشاركين على كيفية التعامل مع الأزمات الإعلامية وتطبيق أساليب التواصل الفعّال مع وسائل الإعلام والجمهور لضمان الحفاظ على ثقة العملاء والشركاء. كما يتم التركيز على إعداد خطط طوارئ تتضمن استراتيجيات استجابة سريعة للتعامل مع الأزمات بشكل مهنى وشفاف.
تتضمن الدورة تقنيات إدارة السمعة عبر الإنترنت و التعامل مع التعليقات السلبية على منصات التواصل الاجتماعي. كما سيتم تدريب المشاركين على كيفية استعادة الثقة بعد الأزمات، عبر التواصل المستمر مع الجمهور وإبراز الجهود التي تبذلها المنظمة لمعالجة المشكلة.
كما تتناول الدورة كيفية التنسيق مع الفرق الداخلية أثناء الأزمات، بما في ذلك فرق العلاقات العامة، والتسويق، والموارد البشرية، لضمان استجابة موحدة ومنسقة. سيتم أيضًا دراسة حالات عملية لتطبيق أفضل الممارسات في إدارة الأزمات وحماية السمعة.
الهدف النهائي من الدورة هو تمكين المشاركين من بناء استراتيجيات فعّالة لحماية سمعة مؤسساتهم في أوقات الأزمات، مما يساعد في تقليل الأضرار واستعادة الثقة في أسرع وقت ممكن. تستهدف الدورة مديري العلاقات العامة، مديري التسويق، ومستشاري الاتصال في المؤسسات التي تسعى للحفاظ على سمعتها وتعزيز قدرتها على التفاعل مع الأزمات بشكل مهني.
The Operations Management and Procedures Simplification course focuses on improving organizational performance efficiency by redesigning processes and streamlining procedures to reduce waste and increase effectiveness.
The course explores operations management tools and techniques such as process analysis, process reengineering, and workflow improvement, with an emphasis on continuous simplification to reduce administrative and operational complexity.
The course teaches participants how to identify processes that need improvement and implement effective strategies to make procedures more flexible, transparent, and cost-effective, enhancing organizations' ability to adapt to market changes.
The course also covers the challenges organizations may face when streamlining procedures and how to overcome them, as well as measuring and analyzing performance after implementing changes to ensure their sustainability.
Designed for leaders, managers, and supervisors who want to improve the efficiency of operations within their organizations and increase the productivity of work teams.
دورة إدارة المحتوى وتسويقه عبر منصات التواصل الاجتماعي
في العصر الرقمي، أصبح المحتوى هو الملك وأداة رئيسية في نجاح أي استراتيجية تسويقية. تهدف هذه الدورة إلى تمكين المشاركين من إنشاء وإدارة وتسويق المحتوى بفعالية عبر منصات التواصل الاجتماعي لتحقيق أقصى قدر من التفاعل والنمو للعلامة التجارية.
تغطي الدورة أسس بناء استراتيجيات المحتوى الرقمي، بما في ذلك تحليل الجمهور المستهدف، اختيار الأنسب من المنصات، وتخطيط المحتوى بناءً على الاتجاهات الحديثة. كما سيتم التطرق إلى أساليب صناعة المحتوى الجذاب، مثل المحتوى المرئي، الفيديوهات القصيرة، المدونات، والبودكاست، مع التركيز على تحليل الأداء وتحسين الاستراتيجية باستخدام أدوات تحليل البيانات مثل Meta Business Suite وGoogle Analytics.
ستتناول الدورة أيضًا استراتيجيات الترويج المدفوع عبر منصات مثل Facebook، Instagram، LinkedIn، Twitter، وTikTok، إضافةً إلى تقنيات تحسين الوصول العضوي (Organic Reach) من خلال تحسين الخوارزميات والتفاعل مع الجمهور. كما سيتم استعراض أفضل الممارسات في إدارة الأزمات الرقمية والتعامل مع التعليقات وردود الفعل السلبية بطرق احترافية.
تستهدف الدورة المسوقين الرقميين، رواد الأعمال، ومديري وسائل التواصل الاجتماعي الذين يسعون إلى تعزيز حضورهم الرقمي، بناء علاقات قوية مع العملاء، وتحقيق أقصى عائد من استراتيجيات التسويق عبر المحتوى.
The Warehouse Management and Strategic KPIs course focuses on providing participants with the knowledge and skills necessary to develop effective inventory management systems, while improving performance according to established performance indicators.
The course covers strategic inventory planning techniques, including demand analysis, determining optimal inventory levels, and techniques for reducing costs while maintaining material availability.
Inventory control best practices, such as periodic inventory counting, smart storage systems, and modern tracking technology (RFID and Barcode), are reviewed to enhance operational efficiency.
The course covers key performance indicators (KPIs) for inventory management, such as inventory turnover, inventory turnover rate, inventory accuracy ratio, and total cost of holding inventory.
Highlights modern strategies for reducing waste and eliminating dead stock, helping organizations improve liquidity and increase profitability.
Practical case studies and application exercises are provided to help participants analyze inventory data and make informed decisions to improve operations.
The course uses financial and technological analysis tools in warehouse management, including ERP software, Excel, and demand forecasting techniques.
The course is designed for professionals in inventory management, supply chains, logistics, and strategic planning, enabling them to enhance the efficiency of warehouse operations and achieve sustainable corporate goals.