Course
قياس عائد الاستثمار في الحملات الإعلانية الرقمية
يُعد قياس عائد الاستثمار (ROI) في الحملات الإعلانية الرقمية أمرًا حيويًا لتقييم مدى نجاح الاستراتيجيات التسويقية وتحسين الأداء. تهدف هذه الدورة إلى تزويد المشاركين بأدوات وتقنيات متقدمة لتحليل العائد على الاستثمار وتحقيق أقصى استفادة من الميزانيات الإعلانية.
ستغطي الدورة مفاهيم أساسية حول ROI، وكيفية احتساب العائد على الاستثمار باستخدام معادلات دقيقة، بالإضافة إلى تقييم تكلفة الاكتساب (CPA) وقيمة العميل مدى الحياة (CLV). كما سيتم التركيز على تحليل مقاييس الأداء مثل CTR، CPM، وROAS لفهم فعالية الإعلانات على منصات مثل Google Ads، Meta Ads، LinkedIn Ads وغيرها.
سيتم تدريب المشاركين على أدوات تحليل البيانات مثل Google Analytics، Facebook Pixel، وUTM Tracking لفهم سلوك المستخدمين وربط الأداء الإعلاني بالنتائج الفعلية. كما سيتم استعراض أحدث استراتيجيات التخصيص والتحسين المستمر للحملات لزيادة معدلات التحويل وتقليل التكاليف.
تهدف الدورة إلى تمكين المسوقين الرقميين، أصحاب الأعمال، ومديري الإعلانات من اتخاذ قرارات مستندة إلى البيانات، وتحقيق أقصى استفادة من الإعلانات الرقمية عبر تحسين استراتيجيات الاستهداف والتسعير وتحليل الأداء بدقة.
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