Course
توظيف الذكاء الاصطناعي والتقنيات المستقبلية في التسويق
في ظل التطورات السريعة، أصبح الذكاء الاصطناعي (AI) والتقنيات المستقبلية أداة أساسية لتحسين استراتيجيات التسويق الرقمي. تهدف هذه الدورة إلى تمكين المشاركين من استخدام أحدث تقنيات الذكاء الاصطناعي في تحليل البيانات، تخصيص المحتوى، وتحسين تجربة العملاء لتحقيق أقصى عائد استثماري (ROI).
تغطي الدورة مفاهيم الذكاء الاصطناعي الأساسية في التسويق، مثل تحليل البيانات الضخمة، التعلم الآلي، وأتمتة التسويق. سيتم التطرق إلى أدوات الذكاء الاصطناعي مثل Chatbots، تحليل المشاعر، والتنبؤ بسلوك العملاء، بالإضافة إلى تقنيات التخصيص الفوري للمحتوى والإعلانات بناءً على تفضيلات المستخدمين.
كما ستتناول الدورة استخدام الذكاء الاصطناعي في تحسين محركات البحث (SEO)، إدارة الحملات الإعلانية الذكية، والتسويق عبر البريد الإلكتروني. سيتم استعراض دراسات حالة واقعية حول كيفية استفادة الشركات العالمية من AI في تحقيق نجاحات تسويقية كبيرة.
تهدف الدورة إلى تزويد المسوقين الرقميين، رواد الأعمال، وأصحاب الشركات بالمعرفة والأدوات اللازمة لدمج الذكاء الاصطناعي في استراتيجيات التسويق، مما يسهم في تحسين تجربة العملاء، رفع معدلات التحويل، وزيادة الكفاءة التشغيلية.
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