Course

Employing artificial intelligence and future technologies in marketing

With rapid developments, artificial intelligence (AI) and future technologies have become an essential tool for improving digital marketing strategies. This course aims to enable participants to use the latest AI technologies in data analysis, content personalization, and customer experience enhancement to maximize return on investment (ROI).

The course covers fundamental AI concepts in marketing, such as big data analytics, machine learning, and marketing automation. AI tools such as chatbots, sentiment analysis, and customer behavior prediction will be addressed, as well as techniques for instant content and advertising personalization based on user preferences.

The course will also cover the use of artificial intelligence in search engine optimization (SEO), smart campaign management, and email marketing. Real-world case studies will be presented on how global companies have leveraged AI to achieve significant marketing successes.

The course aims to provide digital marketers, entrepreneurs, and business owners with the knowledge and tools necessary to integrate artificial intelligence into marketing strategies, contributing to improved customer experience, increased conversion rates, and increased operational efficiency.

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Course information

Self-learning program, you can start learning now

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