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تقنيات الترويج المبتكرة عبر منصات التواصل الاجتماعي
دورة تقنيات الترويج المبتكرة عبر منصات التواصل الاجتماعي
تهدف دورة تقنيات الترويج المبتكرة عبر منصات التواصل الاجتماعي إلى تزويد المشاركين بالأدوات والاستراتيجيات الحديثة التي تساعدهم في تعزيز الحضور الرقمي وجذب الجمهور المستهدف من خلال منصات التواصل الاجتماعي. تركز الدورة على استخدام تقنيات مبتكرة لجذب الانتباه، بناء العلامة التجارية، وزيادة التفاعل مع الجمهور.
سيتم تدريب المشاركين على كيفية استخدام الفيديوهات، القصص، والبث المباشر بشكل فعال للتفاعل مع الجمهور، وكيفية إنشاء محتوى قابل للمشاركة يدفع الجمهور للتفاعل والمساهمة. كما ستتناول الدورة استراتيجيات الإعلان المدفوع عبر منصات مثل Facebook، Instagram، LinkedIn، Twitter، وغيرها، وكيفية تحسين استهداف الجمهور لزيادة العائد على الاستثمار.
ستتم مناقشة أيضًا أفضل الممارسات في استخدام الهاشتاغات و المؤثرين لتحقيق التوسع السريع في الوصول إلى الجمهور المستهدف، بالإضافة إلى تقنيات تحليل الأداء باستخدام أدوات التحليل الرقمي مثل Google Analytics و Facebook Insights.
تهدف الدورة إلى تمكين المشاركين من تطوير حملات ترويجية مبتكرة وفعّالة تتماشى مع أحدث الاتجاهات الرقمية، مما يعزز من تفاعل الجمهور ويزيد من المبيعات والتواجد الرقمي. تستهدف الدورة المسوقين الرقميين، أصحاب الأعمال الصغيرة والمتوسطة، والمسؤولين عن إدارة حسابات التواصل الاجتماعي.
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