Course
تطوير وإدارة العلامة التجارية
دورة تطوير وإدارة العلامة التجارية
دورة تطوير وإدارة العلامة التجارية هي برنامج تدريبي متخصص يهدف إلى تزويد المشاركين بالمعرفة والأدوات اللازمة لإنشاء وإدارة علامة تجارية قوية تساهم في بناء هوية مميزة في السوق وتعزز من الولاء لدى العملاء. تركز الدورة على استراتيجيات بناء العلامة التجارية، و إدارة سمعتها، و تحقيق التميز التنافسي في أسواق متنوعة.
سيتم تدريب المشاركين على كيفية تحليل السوق وفهم احتياجات الجمهور المستهدف لتطوير استراتيجية ماركة تلبي هذه الاحتياجات بشكل فعال. تشمل الدورة أيضًا التخطيط الاستراتيجي لعلامات تجارية تضمن تميزها في الأسواق التنافسية من خلال تحليل الميزة التنافسية وتحديد رسائل العلامة التجارية بشكل واضح وجذاب.
ستتطرق الدورة إلى أفضل الممارسات في إدارة صورة العلامة التجارية، بما في ذلك التسويق عبر الوسائط الرقمية و إدارة تفاعل العملاء باستخدام منصات التواصل الاجتماعي، مما يعزز من سمعة العلامة في أذهان العملاء. كما يتم التركيز على تطوير استراتيجيات الابتكار التي تساهم في تحديث العلامة التجارية بشكل مستمر.
أثناء الدورة، سيتم استعراض أدوات تحليل الأداء مثل قياس النجاح باستخدام مؤشرات الأداء الرئيسية (KPIs) و التقنيات الحديثة التي تساهم في بناء الهوية المؤسسية، بالإضافة إلى إدارة المخاطر المرتبطة بالعلامة التجارية.
الهدف النهائي من الدورة هو تمكين المشاركين من تطبيق استراتيجيات فعالة في إدارة العلامة التجارية لضمان استدامتها وتعزيز نموها على المدى الطويل. تستهدف الدورة مديري العلامات التجارية، مديري التسويق، ومديري الاتصال المؤسسي في الشركات الراغبة في تعزيز وجودها في السوق.
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