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تصميم حملات إعلانية مؤثرة على وسائل التواصل الاجتماعي
دورة تصميم حملات إعلانية مؤثرة على وسائل التواصل الاجتماعي
مع تزايد المنافسة الرقمية، أصبح تصميم حملات إعلانية فعالة على وسائل التواصل الاجتماعي أمرًا ضروريًا لتحقيق أقصى تأثير وزيادة معدلات التفاعل والتحويل. تهدف هذه الدورة إلى تزويد المشاركين بمهارات إنشاء حملات إعلانية احترافية تستهدف الجمهور المناسب وتعزز العلامة التجارية.
ستغطي الدورة أحدث استراتيجيات الإعلان على منصات مثل Facebook، Instagram، LinkedIn، TikTok، وX (تويتر)، مع التركيز على اختيار الفئة المستهدفة، تصميم الإعلانات الجذابة، وكتابة المحتوى المؤثر. كما سيتم تدريب المشاركين على إعداد الإعلانات المدفوعة (PPC)، تحسين العائد على الاستثمار (ROI)، وتحليل أداء الحملات باستخدام أدوات التحليل مثل Meta Ads Manager وGoogle Analytics.
تشمل الدورة أيضًا اختبار A/B، تقنيات إعادة الاستهداف (Retargeting)، واستراتيجيات تحسين التكلفة لكل نقرة (CPC) والتكلفة لكل ألف ظهور (CPM).
هذه الدورة موجهة إلى المسوقين الرقميين، أصحاب المشاريع، ومديري وسائل التواصل الاجتماعي الذين يرغبون في تحقيق نجاح ملحوظ وزيادة الإيرادات من خلال الحملات الإعلانية الرقمية.
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