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بناء وتعزيز العلامة التجارية في العالم الرقمي
دورة بناء وتعزيز العلامة التجارية في العالم الرقمي
تهدف دورة بناء وتعزيز العلامة التجارية في العالم الرقمي إلى تزويد المشاركين بالأدوات والاستراتيجيات اللازمة لبناء علامة تجارية قوية وناجحة في الفضاء الرقمي. الدورة تركز على كيفية استخدام منصات الإنترنت ووسائل التواصل الاجتماعي لتأسيس هوية مميزة للعلامة التجارية وزيادة الوعي بها.
سيتم تعليم المشاركين كيفية تعريف رؤية وهوية العلامة التجارية، تطوير استراتيجيات محتوى ملائمة، وكيفية إدارة سمعة العلامة التجارية على الإنترنت. كما تشمل الدورة استراتيجيات التسويق الرقمي المتقدم مثل الإعلانات المدفوعة، تحسين محركات البحث (SEO)، والتسويق عبر المؤثرين.
كما ستتناول الدورة كيفية استخدام التحليل البياني لفهم سلوك المستهلكين عبر الإنترنت وتكييف الاستراتيجيات التسويقية بناءً على هذه البيانات، إلى جانب بناء علاقة قوية مع الجمهور المستهدف من خلال التفاعل المستمر والمحتوى القيّم.
هذه الدورة موجهة إلى رواد الأعمال، والمسوقين الرقميين، ومديري العلامات التجارية الذين يرغبون في تعزيز وجودهم الرقمي وتوسيع نطاق تأثير علامتهم التجارية في السوق الرقمية.
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