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التخطيط الاستراتيجي كمدخل لدعم المركز التنافسي العالمي
تركز دورة التخطيط الاستراتيجي كمدخل لدعم المركز التنافسي العالمي على تطوير استراتيجيات فعالة لزيادة قدرة المؤسسات على التنافس في السوق العالمية.
تستعرض الدورة أدوات وتقنيات التخطيط الاستراتيجي مثل تحليل SWOT، تحليل PESTEL، والنماذج الاستراتيجية العالمية التي تساعد في تحسين الأداء التنافسي.
تعلم الدورة المشاركين كيفية تحديد الفرص والتهديدات العالمية وكيفية تكييف استراتيجيات الأعمال لتحقيق ميزة تنافسية على المستوى العالمي.
تغطي الدورة التحديات التي تواجه المؤسسات في الأسواق الدولية وكيفية مواكبة الاتجاهات العالمية والتطورات التكنولوجية لضمان استدامة النمو والابتكار.
تشمل دراسات حالة من شركات ناجحة عالميًا وتمارين عملية تساعد المشاركين على تطبيق الاستراتيجيات لتوسيع نطاق عملياتهم التجارية عالميًا.
موجهة إلى القادة، المديرين التنفيذيين، ومسؤولي التخطيط الاستراتيجي الذين يسعون إلى تعزيز مركز مؤسساتهم التنافسي في الأسواق الدولية.
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