Course
الإعداد لشهادة Meta Blueprint المتخصصة في التسويق الرقمي
تهدف دورة الإعداد لشهادة Meta Blueprint إلى تأهيل المشاركين لاجتياز الاختبارات المعتمدة من Meta في مجال التسويق الرقمي والإعلانات الممولة على منصات Facebook، Instagram، Messenger، وWhatsApp. تُعد هذه الشهادة واحدة من أهم الشهادات الاحترافية في مجال التسويق عبر وسائل التواصل الاجتماعي، حيث تُثبت خبرة حامليها في تخطيط وإدارة الحملات الإعلانية الرقمية باحترافية.
تغطي الدورة مفاهيم التسويق الرقمي الأساسية والمتقدمة، بما في ذلك إعداد الاستراتيجيات الإعلانية الفعالة، تحسين الحملات باستخدام أدوات Meta Business Suite، واستخدام Facebook Pixel وConversion API لقياس الأداء. كما يتم التركيز على تقنيات استهداف الجمهور المتقدم، وتحليل البيانات لضمان تحقيق أقصى عائد على الاستثمار (ROI).
سيتدرب المشاركون على إنشاء وتحليل التقارير الإعلانية، بالإضافة إلى تجربة عملية على أدوات Meta المختلفة لضمان فهم شامل لكيفية تشغيل وإدارة الحملات الإعلانية بنجاح. كما سيتم تقديم نماذج من الأسئلة الشائعة في الاختبار وإرشادات حول كيفية التحضير له بفعالية.
تستهدف الدورة المسوقين الرقميين، مديري وسائل التواصل الاجتماعي، والمسؤولين عن الإعلانات الممولة، وتعد خطوة أساسية للحصول على شهادة Meta Blueprint، مما يساعد في تعزيز فرص العمل والارتقاء بالمهارات التسويقية الرقمية.
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