Course
استراتيجيات تسويق المتاجر الإلكترونية وزيادة المبيعات
في ظل النمو السريع لقطاع التجارة الإلكترونية، أصبح من الضروري تطوير استراتيجيات تسويق رقمية فعالة لتعزيز المبيعات وزيادة عدد العملاء. تهدف هذه الدورة إلى تمكين المشاركين من تطبيق أحدث تقنيات التسويق الرقمي لتحقيق النجاح والاستدامة في المتاجر الإلكترونية.
ستغطي الدورة أسس بناء استراتيجيات التسويق الفعالة، بما في ذلك تحليل السوق والمنافسين، اختيار الجمهور المستهدف، واستراتيجيات تسعير المنتجات. سيتم التطرق إلى تحسين محركات البحث (SEO) لرفع ترتيب المتجر وزيادة عدد الزوار، بالإضافة إلى إعلانات الدفع بالنقرة (PPC) عبر Google Ads ووسائل التواصل الاجتماعي.
كما ستتناول الدورة استراتيجيات التسويق عبر البريد الإلكتروني، تحسين تجربة المستخدم (UX/UI)، وأتمتة التسويق لزيادة معدلات التحويل. سيتم استعراض كيفية إنشاء محتوى جذاب وتحقيق التفاعل عبر وسائل التواصل الاجتماعي، بالإضافة إلى تحليل البيانات باستخدام Google Analytics لتحسين الأداء واتخاذ القرارات الذكية.
تستهدف الدورة أصحاب المتاجر الإلكترونية، المسوقين الرقميين، ومديري التسويق، حيث سيتم تزويدهم بأدوات وتقنيات حديثة تساعد في تعزيز العلامة التجارية، جذب المزيد من العملاء، وتحقيق نمو مستدام في المبيعات.
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