Course
استراتيجيات تحقيق رضا العملاء وولائهم
دورة استراتيجيات تحقيق رضا العملاء وولائهم
دورة استراتيجيات تحقيق رضا العملاء وولائهم هي برنامج تدريبي متخصص يهدف إلى تزويد المشاركين بالمعرفة والأدوات اللازمة لتعزيز رضا العملاء و تحقيق ولائهم على المدى الطويل. تركز الدورة على استراتيجيات فعالة تساعد المؤسسات على فهم احتياجات العملاء وتحقيق التميز في تجارب العملاء، مما يسهم في بناء علاقة طويلة الأمد معهم.
سيتعرف المشاركون على كيفية تحليل تجارب العملاء و قياس مستوى الرضا باستخدام أدوات مثل الاستبيانات و مؤشرات الأداء الرئيسية (KPIs). كما يتم التركيز على استراتيجيات التواصل الفعّال مع العملاء لضمان تلبية احتياجاتهم بشكل مستمر وتحسين العمليات الداخلية لضمان تقديم خدمة عالية الجودة.
الدورة تشمل استراتيجيات الحفاظ على العملاء من خلال تحسين المنتجات والخدمات بناءً على الملاحظات والتغذية الراجعة من العملاء، وتوفير حلول مبتكرة لمعالجة مشكلات العملاء بسرعة وكفاءة. كما يتم التطرق إلى البرامج الترويجية و الولاء التي تساهم في تعزيز العلاقة بين العلامة التجارية والعملاء.
سيتم تدريب المشاركين على التفاعل مع العملاء بشكل يعزز من الولاء و الثقة، باستخدام تقنيات التحفيز الشخصي و العروض الخاصة التي تجعل العملاء يشعرون بالتقدير. كما تتناول الدورة استراتيجيات الاحتفاظ بالعملاء من خلال برامج ولاء مبتكرة تساهم في تعزيز التفاعل المستمر مع العملاء.
الهدف النهائي من الدورة هو تمكين المشاركين من تطبيق استراتيجيات متكاملة ل تحقيق رضا العملاء و بناء ولاء قوي، مما يسهم في تحقيق النمو المستدام للشركات. تستهدف الدورة مديري خدمة العملاء، مديري التسويق، ومديري العلاقات العامة في الشركات التي تسعى إلى تحسين تجربتها مع العملاء وتعزيز ولائهم.
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