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استراتيجيات الاستقطاب والاختيار في الموارد البشرية
استراتيجيات الاستقطاب والاختيار في الموارد البشرية
يهدف هذا البرنامج إلى تمكين مسؤولي الموارد البشرية من تطبيق أحدث الاستراتيجيات والأساليب في استقطاب المواهب واختيار الكفاءات لضمان تلبية احتياجات المؤسسات من الموارد البشرية المؤهلة.
يركز البرنامج على تحليل احتياجات الوظائف وتصميم استراتيجيات استقطاب تستند إلى التخطيط الاستراتيجي للقوى العاملة، مع التركيز على بناء العلامة التجارية لصاحب العمل (Employer Branding) لجذب أفضل المرشحين.
سيتم استعراض أحدث تقنيات التوظيف الرقمي مثل الذكاء الاصطناعي في تحليل السير الذاتية، وأنظمة تتبع المتقدمين (ATS)، إضافةً إلى استخدام وسائل التواصل الاجتماعي ومنصات التوظيف الرقمية لتعزيز عملية الاستقطاب.
كما يتناول البرنامج منهجيات التقييم والاختيار، بما في ذلك المقابلات السلوكية والمنهجية (BEI)، واختبارات الكفاءة والجدارات، وتقييم الشخصية، بهدف ضمان توظيف الأشخاص المناسبين في الأماكن المناسبة.
يستهدف البرنامج مديري الموارد البشرية، وأخصائيي التوظيف، والاستشاريين الراغبين في تطوير مهاراتهم في الاستقطاب الفعّال والاختيار الاستراتيجي لضمان تحقيق ميزة تنافسية للمؤسسة من خلال رأس المال البشري.
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