Course
استراتيجيات اختيار الكلمات المفتاحية وتحليل المنافسين
دورة استراتيجيات اختيار الكلمات المفتاحية وتحليل المنافسين هي برنامج تدريبي متخصص يهدف إلى تزويد المشاركين بالمهارات اللازمة لاختيار الكلمات المفتاحية الأكثر تأثيرًا في تحسين ترتيب الموقع في محركات البحث، بالإضافة إلى كيفية إجراء تحليل شامل للمنافسين لفهم استراتيجياتهم وتطوير استراتيجيات أفضل. تركز الدورة على الاستخدام الفعال لأدوات SEO المتقدمة لتحليل الكلمات وتحديد الفرص التي يمكن استغلالها لتحقيق أعلى درجات الظهور على الإنترنت.
في هذه الدورة، سيتعلم المشاركون كيفية اختيار الكلمات المفتاحية ذات الصلة التي تعكس احتياجات الجمهور المستهدف باستخدام أدوات تحليل مثل Google Keyword Planner، Ahrefs، و SEMrush. كما ستتضمن الدورة استراتيجيات لاختيار الكلمات طويلة الذيل (Long-tail Keywords) التي تمثل فرصًا منخفضة المنافسة ولكن عالية التحويل.
كما يتم التركيز على تحليل المنافسين في السوق الرقمي، حيث سيتعلم المشاركون كيفية استخدام أدوات مثل SpyFu و Moz لفحص استراتيجيات المنافسين في اختيار الكلمات المفتاحية، الروابط الخلفية، وتحليل المحتوى، بهدف تحديد الفجوات والفرص التي يمكن استغلالها لتحسين استراتيجية SEO الخاصة بهم.
سيتعرف المشاركون أيضًا على كيفية مراقبة الأداء للكلمات المفتاحية المستهدفة من خلال Google Analytics و Google Search Console، وكيفية تعديل الاستراتيجيات بناءً على بيانات الأداء.
تستهدف الدورة محترفي التسويق الرقمي، مسؤولي SEO، ومديري المواقع الإلكترونية الذين يتطلعون إلى تحسين استراتيجيات تحسين محركات البحث وزيادة الظهور في نتائج البحث العضوي عبر اختيار الكلمات المفتاحية الفعالة وتحليل استراتيجيات المنافسين بشكل دقيق.
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