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استخدام أدوات SEMrush وHubSpot لتحسين الأداء التسويقي
دورة استخدام أدوات SEMrush وHubSpot لتحسين الأداء التسويقي
تعتبر أدوات SEMrush وHubSpot من أقوى الحلول الرقمية لتحليل وتحسين الأداء التسويقي عبر الإنترنت. تهدف هذه الدورة إلى تمكين المسوقين الرقميين وأصحاب الأعمال من استخدام هذه الأدوات بفعالية لتحقيق أفضل النتائج في تحسين محركات البحث (SEO) وإدارة استراتيجيات التسويق الرقمي.
ستغطي الدورة أساسيات استخدام SEMrush، بما في ذلك تحليل المنافسين، البحث عن الكلمات المفتاحية، تدقيق المواقع، وبناء الروابط الخلفية (Backlinks)، بالإضافة إلى تحسين الحملات الإعلانية المدفوعة (PPC) وتحليل أداء الإعلانات. كما سيتم التركيز على استخدام HubSpot في إدارة علاقات العملاء (CRM)، أتمتة التسويق، وتحليل بيانات الحملات التسويقية لتعزيز توليد العملاء المحتملين وتحسين معدلات التحويل.
تشمل الدورة تطبيقات عملية وتقارير تحليلية لمساعدة المشاركين على اتخاذ قرارات تسويقية مبنية على البيانات، وتحسين استراتيجياتهم من خلال لوحات التحكم التفاعلية وتقنيات التخصيص.
تستهدف هذه الدورة المسوقين الرقميين، ومديري المحتوى، وأصحاب المتاجر الإلكترونية الذين يسعون إلى تحقيق أقصى استفادة من البيانات التسويقية وتحسين الأداء الرقمي.
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