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إدارة المحتوى وتسويقه عبر منصات التواصل الاجتماعي
دورة إدارة المحتوى وتسويقه عبر منصات التواصل الاجتماعي
في العصر الرقمي، أصبح المحتوى هو الملك وأداة رئيسية في نجاح أي استراتيجية تسويقية. تهدف هذه الدورة إلى تمكين المشاركين من إنشاء وإدارة وتسويق المحتوى بفعالية عبر منصات التواصل الاجتماعي لتحقيق أقصى قدر من التفاعل والنمو للعلامة التجارية.
تغطي الدورة أسس بناء استراتيجيات المحتوى الرقمي، بما في ذلك تحليل الجمهور المستهدف، اختيار الأنسب من المنصات، وتخطيط المحتوى بناءً على الاتجاهات الحديثة. كما سيتم التطرق إلى أساليب صناعة المحتوى الجذاب، مثل المحتوى المرئي، الفيديوهات القصيرة، المدونات، والبودكاست، مع التركيز على تحليل الأداء وتحسين الاستراتيجية باستخدام أدوات تحليل البيانات مثل Meta Business Suite وGoogle Analytics.
ستتناول الدورة أيضًا استراتيجيات الترويج المدفوع عبر منصات مثل Facebook، Instagram، LinkedIn، Twitter، وTikTok، إضافةً إلى تقنيات تحسين الوصول العضوي (Organic Reach) من خلال تحسين الخوارزميات والتفاعل مع الجمهور. كما سيتم استعراض أفضل الممارسات في إدارة الأزمات الرقمية والتعامل مع التعليقات وردود الفعل السلبية بطرق احترافية.
تستهدف الدورة المسوقين الرقميين، رواد الأعمال، ومديري وسائل التواصل الاجتماعي الذين يسعون إلى تعزيز حضورهم الرقمي، بناء علاقات قوية مع العملاء، وتحقيق أقصى عائد من استراتيجيات التسويق عبر المحتوى.
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