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إدارة العلاقات العامة في أوقات الأزمات وحماية السمعة
دورة إدارة العلاقات العامة في أوقات الأزمات وحماية السمعة
دورة إدارة العلاقات العامة في أوقات الأزمات وحماية السمعة هي برنامج تدريبي متخصص يهدف إلى تجهيز المشاركين بالمعرفة والمهارات اللازمة لإدارة السمعة وحمايتها في الأوقات الحرجة. تركز الدورة على استراتيجيات إدارة الأزمات وكيفية التعامل مع المواقف الطارئة التي قد تؤثر سلبًا على سمعة المنظمة.
سيتم تدريب المشاركين على كيفية التعامل مع الأزمات الإعلامية وتطبيق أساليب التواصل الفعّال مع وسائل الإعلام والجمهور لضمان الحفاظ على ثقة العملاء والشركاء. كما يتم التركيز على إعداد خطط طوارئ تتضمن استراتيجيات استجابة سريعة للتعامل مع الأزمات بشكل مهنى وشفاف.
تتضمن الدورة تقنيات إدارة السمعة عبر الإنترنت و التعامل مع التعليقات السلبية على منصات التواصل الاجتماعي. كما سيتم تدريب المشاركين على كيفية استعادة الثقة بعد الأزمات، عبر التواصل المستمر مع الجمهور وإبراز الجهود التي تبذلها المنظمة لمعالجة المشكلة.
كما تتناول الدورة كيفية التنسيق مع الفرق الداخلية أثناء الأزمات، بما في ذلك فرق العلاقات العامة، والتسويق، والموارد البشرية، لضمان استجابة موحدة ومنسقة. سيتم أيضًا دراسة حالات عملية لتطبيق أفضل الممارسات في إدارة الأزمات وحماية السمعة.
الهدف النهائي من الدورة هو تمكين المشاركين من بناء استراتيجيات فعّالة لحماية سمعة مؤسساتهم في أوقات الأزمات، مما يساعد في تقليل الأضرار واستعادة الثقة في أسرع وقت ممكن. تستهدف الدورة مديري العلاقات العامة، مديري التسويق، ومستشاري الاتصال في المؤسسات التي تسعى للحفاظ على سمعتها وتعزيز قدرتها على التفاعل مع الأزمات بشكل مهني.
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