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إتقان منصة Google Ads الإعلانية
دورة إتقان منصة Google Ads الإعلانية
تعد Google Ads من أقوى الأدوات التسويقية لزيادة الظهور على محركات البحث وتحقيق أعلى معدلات التحويل. تهدف هذه الدورة إلى تمكين المشاركين من إتقان جميع جوانب منصة Google Ads، بدءًا من إنشاء الحملات الإعلانية حتى تحسين الأداء وتحقيق أقصى عائد على الاستثمار (ROI).
سيتم التركيز على إعداد الحملات بأنواعها المختلفة، مثل إعلانات البحث، الشبكة الإعلانية، الفيديو (YouTube Ads)، التسوّق، والتطبيقات. كما سيتعلم المشاركون كيفية اختيار الكلمات المفتاحية المناسبة، تحسين جودة الإعلانات (Ad Rank)، وتقليل تكلفة النقرة (CPC) دون التأثير على النتائج.
تتضمن الدورة أيضًا تحليل بيانات الحملات باستخدام Google Analytics، إعداد تتبع التحويلات، تقنيات إعادة الاستهداف (Retargeting)، واختبار A/B لتحسين الأداء.
هذه الدورة موجهة إلى المسوقين الرقميين، أصحاب الأعمال، ومديري الحملات الإعلانية الذين يسعون إلى تحقيق نتائج ملموسة وزيادة كفاءة حملاتهم الإعلانية عبر Google Ads.
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