Course

Mastering the Google Ads advertising platform

Google Ads Mastery Course

Google Ads is one of the most powerful marketing tools for increasing search engine visibility and achieving the highest conversion rates. This course aims to enable participants to master all aspects of the Google Ads platform, from creating ad campaigns to optimizing performance and achieving maximum return on investment (ROI).

The focus will be on setting up various types of campaigns, such as search ads, display ads, video (YouTube Ads), shopping ads, and apps. Participants will also learn how to choose the right keywords, improve ad quality (Ad Rank), and reduce cost-per-click (CPC) without compromising results.

The course also includes analyzing campaign data using Google Analytics, setting up conversion tracking, retargeting techniques, and A/B testing to improve performance.

This course is designed for digital marketers, business owners, and campaign managers who seek to achieve tangible results and increase the efficiency of their Google Ads campaigns.

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Course information

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