Course
استراتيجيات إدارة الحسابات الرئيسية
دورة استراتيجيات إدارة الحسابات الرئيسية
دورة استراتيجيات إدارة الحسابات الرئيسية هي برنامج تدريبي متخصص يهدف إلى تزويد المشاركين بالمعرفة والمهارات اللازمة لإدارة العلاقات مع الحسابات الرئيسية بفعالية، بما يساهم في تحقيق نمو مستدام وزيادة الإيرادات. تركز الدورة على استراتيجيات تطوير العلاقات طويلة الأمد مع العملاء الرئيسيين من خلال تقديم حلول مخصصة تلبي احتياجاتهم بشكل دقيق.
سيتعلم المشاركون كيفية تحديد الحسابات الرئيسية التي تمثل أكبر فرصة للنمو، بالإضافة إلى تطوير استراتيجيات استباقية لإدارة هذه الحسابات. سيتم استعراض أفضل الممارسات في إدارة الحسابات الكبرى مثل التخطيط الاستراتيجي، و التفاوض المتقدم، و تحليل سلوك العملاء لخلق عروض ذات قيمة مضافة.
تشمل الدورة تحليل احتياجات العملاء وتقديم حلول مبتكرة تساعد على تعزيز الشراكات التجارية. كما سيتم التطرق إلى أساليب تحسين تجربة العملاء من خلال استخدام أدوات مثل أنظمة إدارة علاقات العملاء (CRM) و البيانات التحليلية لزيادة الرؤية وتقديم حلول مخصصة.
كما ستتناول الدورة استراتيجيات التفاوض مع الحسابات الكبيرة، وفهم كيفية إغلاق الصفقات بطريقة تضمن مصلحة الطرفين، بالإضافة إلى إدارة الصراع والعمل على حل أي تحديات قد تطرأ أثناء التعاون.
الهدف النهائي من الدورة هو تمكين المشاركين من تطوير علاقات مستدامة مع الحسابات الرئيسية وزيادة العوائد من خلال استراتيجيات مدروسة تساهم في تحقيق أهداف العمل وتحقيق التميز التجاري. تستهدف الدورة مديري الحسابات الرئيسية، مستشاري المبيعات، والمديرين التنفيذيين المعنيين بالتخطيط الاستراتيجي والتوسع في الحسابات الكبرى.
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