Course
تحسين تجربة المستخدم لتحقيق الأهداف التسويقية
دورة تحسين تجربة المستخدم لتحقيق الأهداف التسويقية
تحسين تجربة المستخدم (UX) أصبح عاملًا رئيسيًا في نجاح الحملات التسويقية الرقمية، حيث تؤثر تجربة المستخدم بشكل مباشر على معدلات التحويل، الولاء للعلامة التجارية، وتحقيق الأهداف التسويقية. تهدف هذه الدورة إلى تمكين المشاركين من تطوير استراتيجيات UX فعالة لتحسين أداء المواقع الإلكترونية والتطبيقات الرقمية.
ستغطي الدورة أسس تجربة المستخدم (UX) وتصميم الواجهات (UI)، بالإضافة إلى تحليل سلوك المستخدم، اختبار A/B، وتحسين معدلات التفاعل والتحويل (CRO). كما سيتم استعراض أدوات تحليل تجربة المستخدم مثل Google Analytics وHotjar وCrazy Egg لفهم كيفية تفاعل الزوار مع المحتوى واتخاذ قرارات تسويقية تعتمد على البيانات.
سيتم التركيز أيضًا على تصميم صفحات الهبوط الفعالة، تحسين سرعة المواقع، واستراتيجيات التنقل السلس لزيادة الاحتفاظ بالمستخدمين وتقليل معدلات الارتداد.
هذه الدورة موجهة إلى المسوقين الرقميين، مصممي الواجهات وتجربة المستخدم، ومديري المنتجات الرقمية الذين يسعون إلى تعزيز تجربة العملاء وتحقيق نتائج تسويقية أفضل من خلال تحسين UX.
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