Course
تحليل أداء المواقع باستخدام Google Analytics
تُعد Google Analytics أداةً أساسية لفهم أداء المواقع الإلكترونية وتحليل تفاعل الزوار، مما يساعد الشركات والمسوقين على اتخاذ قرارات مستندة إلى البيانات. تهدف هذه الدورة إلى تزويد المشاركين بالمعرفة والمهارات اللازمة لاستخدام Google Analytics بكفاءة لتحليل زيارات الموقع، مصادر الترافيك، وسلوك المستخدمين.
ستغطي الدورة أساسيات Google Analytics 4 (GA4)، بما في ذلك إعداد الحسابات، تكوين الأحداث، وتحليل التقارير الأساسية. كما سيتم التطرق إلى مقاييس الأداء الرئيسية مثل معدل الارتداد، مدة الجلسة، وتدفق المستخدمين، بالإضافة إلى تقنيات تتبع الأهداف والتحويلات لقياس فعالية الحملات التسويقية.
سيتم تدريب المشاركين على تحليل مصادر الزيارات (Organic, Paid, Referral, Social)، وفهم كيفية تقييم استراتيجيات التسويق الرقمي عبر بيانات الأداء. كما سيتم استعراض كيفية استخدام Google Tag Manager لربط التحليلات بفعالية مع الأدوات الأخرى مثل Google Ads وSearch Console.
تهدف الدورة إلى تمكين المسوقين الرقميين، مشرفي المواقع، وأصحاب الأعمال من تحسين أداء مواقعهم وزيادة العائد على الاستثمار (ROI) عبر استخدام التحليلات المتقدمة لاتخاذ قرارات أكثر دقة واستهدافًا.
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Participants will learn how to select international suppliers and manage international purchasing contracts in compliance with international legal standards and customs regulations. Advanced negotiation techniques will also be highlighted to help achieve the best offers in international purchasing deals.
The course also covers dealing with challenges associated with international sourcing, such as exchange rate fluctuations, taxes and customs, and local regulations in different countries. Participants will learn best practices for managing risks associated with international purchasing, such as shipment insurance and procedures for dealing with delays.
The course aims to enable participants to improve international purchasing strategies to achieve integration and efficiency in purchasing and supply operations. The course is aimed at purchasing managers, supply chain managers, and supply chain managers in companies operating in global markets.
The Cost Accounting Systems in the Government Sector course aims to introduce participants to how to apply cost accounting systems in the government sector to improve financial efficiency and enhance transparency in resource allocation. The course focuses on cost accounting methods appropriate for government agencies, such as activity-based costing (ABC) and standard costing, and how to accurately allocate costs between government programs and projects.
Participants will learn how to prepare financial reports that reflect the costs of government operations and evaluate the performance of programs and projects through cost analysis to ensure the optimal use of public resources. They will also learn tools and methods for identifying gaps between actual and planned costs and how to analyze variances to identify opportunities for improvement.
The course covers strategies for reducing government costs without compromising the quality of public services, as well as improving government accounting systems to ensure compliance and transparency in the management of public funds. It will focus on challenges specific to the government sector in cost accounting, such as budget constraints and government controls.
The course aims to assist participants in developing and implementing cost accounting systems that contribute to achieving high efficiency in the use of government resources. The course targets accounting managers, accountants, and financial officials in the government sector who seek to achieve financial improvements and increase transparency in financial management.
The Accounting Information Systems course aims to introduce participants to the design and implementation of accounting information systems that support and facilitate the management of financial operations in organizations. The course focuses on the technologies and software systems used to collect, store, and process accounting information effectively to ensure accuracy, transparency, and compliance with accounting laws.
Participants will learn how to design and select accounting information systems to suit their organization's needs, as well as how to apply these systems to record financial transactions, prepare financial reports, and analyze accounting data. Different types of accounting information systems, such as ERP systems and cloud accounting systems, will be reviewed, as will best practices for managing accounting databases.
The course will also address the importance of accounting information security and how to protect financial data from tampering or loss using modern technologies such as encryption and two-factor authentication. It will also highlight how accounting information systems integrate with other systems within an organization, such as human resource management systems and purchasing systems, to provide a comprehensive view of management.
The course aims to enable participants to apply modern accounting information systems to enhance the accuracy of accounting operations, ensure compliance with laws and regulations, and enable easy and effective analysis of financial data. The course targets accountants, accounting systems managers, and IT managers in organizations seeking to improve the efficiency of accounting operations using information technology systems.
The ISO 20000 Technical Support Management Systems course is a training program that aims to develop participants' skills in managing IT services according to the international standard ISO 20000. The course covers the basic concepts of IT service management, the technical support delivery process, and best practices for quality assurance. Emphasis will be placed on applying the ISO 20000 framework to the design and implementation of technical support services, with an emphasis on achieving efficiency and effectiveness in the provision of support and maintenance of IT systems. The course also covers request management, incident response, process improvement, and performance measurement to ensure high-quality and effective service delivery. Participants will learn how to develop technical support policies and procedures, implement continuous improvement strategies, and ensure compliance with ISO 20000 standards. The course includes practical case studies, applied exercises, and performance evaluation tools to enhance practical understanding. It also aims to develop skills in quality measurement and performance analysis to ensure efficient technical support delivery. The course is aimed at IT managers, technical support teams, and IT consultants seeking to achieve sustainable improvement in technical support services using ISO 20000 standards.
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